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Creating solutions based on Human Centered Design.

All the skills. All right here.

Brand Experience

I design creative brands and digital products that tell a story. From visual identities and logos to prototypes and apps. I push ideas until they feel original and alive.

Want to chat?

Keynotes & Talks

Did you know that over half of what we remember comes from visuals? Your story deserves to be seen and felt. I help make ideas visual and memorable, combining design thinking, user testing, and creative storytelling.

Let’s explore your story together!

Concept & Strategy.

"Some concepts take courage." A concept is more than an idea—it’s the thinking, reasoning, and insight that shape how your design comes to life. I love turning early ideas into prototypes and crafting strategies that tell a story.

Ready to brainstorm?

Or check the projects page.

Photo

Hi, my name is Pascal Montsma

Educator in Brand & Experience Design

Designing creative brands and products through user testing, design thinking, and concepting. I enjoy shaping ideas into early prototypes and crafting visual identities that tell a story.

I’m driven by Interest, Novelty, Challenge, Urgency, and Passion. They’re how I naturally move through the world. My curiosity pushes me to explore the unusual, question assumptions, spot patterns others might miss, and approach problems from unexpected angles.

I embrace my way of thinking as part of “The Spikey Profile.” It sparks creative solutions that feel original and alive. This perspective shapes everything I do in a team, and it’s what keeps me curious, motivated, and excited to experiment and explore new ideas.

I’m a proud dad⁵ and husband, and I care deeply about sharing knowledge. I always enjoy good conversations about design, creativity, and how people experience the world around them.

 

Above all, I love a good coffee and leaving a lasting impression. Reach out to me! 

 

Contact me via LinkedIn